Sports PR Summit 2015

 

The Sports PR Summit is an annual invite-only event that takes place each May in New York City and brings together senior PR executives from the pro and collegiate sports ranks as well as from top sports corporations for panel discussions and valuable networking opportunities. Prominent media members and athletes share candid insights about the best ways for PR executives to work most effectively with them. Fellow PR executives also share best practices. The recentlly completed 2015 Sports PR Summit took place on Tuesday, May 19th at the Time & Life building in the 8th floor auditorium. Stay tuned for information on our next event. To be considered for an invite for the Sports PR Summit, please get in touch with us here.

  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Personal Brand Management, PMK*BNC
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press
  • "The Sports PR Summit was one of the best-run seminars I've attended. Brian Berger was able to create a timeline that delivered exceptional speakers and content in a powerful one-day session - a feat some organizations struggle to cover in a 3-4 day convention! It was a dynamic group of professional attendees who were able to listen and learn from many of the best in the business."

    Gina Lehe, Sr. Dir. Communications & Brand Management, College Football Playoff
  • "The Sports PR Summit provided an opportunity to learn from some of the sharpest minds in sports public relations. The panels brought together some of the most prominent names in sports journalism and offered a unique look at how they make decisions and interact with sports communicators. The conference focused on forward-thinking topics that will benefit all of us."

    Dan Courtemanche, Executive Vice President Communications, MLS

Events

Sports PR Summit Agenda

9:00AM- 9:10AM | Welcome and Opening Remarks

Sports PR Summit Founder & CEO Brian Berger – Remarks from Postano President Justin Garrity – Welcome from Sports Illustrated

9:10AM - 10:00AM | The Role of Communications in the Overall Corporate Structure

Panelists: Mary Scott (@UnitedEntGroup) – United Entertainment Group, President Sports & Experiential; Kevin Sullivan (@KSullie) – Kevin Sullivan Communications, Founder; Rebecca Feferman (@RebFef) – Head of SXsports SXSW Convergence Programming; Jay Parry (@JayParry) – President/CEO, Arizona Super Bowl Host Committee MODERATOR: Kristi Roehm (@RoehmKr)  – Sr. Communications Advisor

10:00AM - 10:10AM | Coffee Break - Presented by United Entertainment Group

10:10AM - 11:00AM | Featured Conversation - Navigating a Crisis

Featured one-on-one Conversation with Matthew Hiltzik (@HiltzikStrat) – Conversation conducted by Brian Berger, Founder/Radio Host, Sports Business Radio (@SBRadio)

11:00AM - 11:50AM | How Polling and Public Opinion Influence PR Strategies

Panelists: Dave Mingey (@DaveMingey) – Glideslope, Co-Founder; Stephanie Rudnick (@StephRudnick), Stephanie Rudnick, LLC, Founder; Mike Berland (@MikeBerland), CEO, Edelman Berland; Darren Grubb (@DarrenGrubb) – Strategic Communications Consultant. MODERATOR: Joe Favorito (@JoeFav) – Sports media consultant/author

11:50AM - 12:00PM | Remarks from Gorkana - Lunch Sponsor

12:00PM - 1:00PM | Networking Lunch at TIME & Life outdoor deck sponsored by Gorkana

1:00PM - 1:10PM | Afternoon Session Opening Remarks

Sports PR Summit Founder & CEO Brian Berger

1:10PM - 2:00PM | Sports Illustrated Roundtable discussion

Sports Illustrated Roundtable discussion featuring SI Executive Editor Jon Wertheim (@Jon_Wertheim); SI Managing Editor Chris Stone (@SI_ChrisStone) and SI writer/reporter Richard Deitsch (@RichardDeitsch). MODERATOR: @SportsPRSummit Founder Brian Berger (@SBRadio).

2:00PM - 2:10PM | Beverage & Snack Break - Presented by United Entertainment Group

2:10PM - 3:00PM | Digital/Social Media & PR Panel Discussion

Panelists: Alex Riethmiller (@AlexRiethmiller) – VP Communications, NFL Media; Sam Silverstein (@Samsdeal) – Pac-12 Networks Head of Digital Content; Josh Rawitch (@JoshRawitch) – SVP Communications, Arizona Diamondbacks; Michael Conley (@MPConley) – VP Digital, Cleveland Cavaliers; Matt Watson (@WatsonCreative) – Founder, Watson Creative – MODERATOR: Justin Garrity (@JustinGarrity) – Postano, President

3:00PM - 3:50PM | Sports & Society: How Sports Shapes Larger Conversations in Society

Panelists: Tiki Barber (@TikiBarber) – Thuzio co-founder, NY Giants all-time leading rusher; Derrick Hall (@DHallDBacks) – President & CEO, Arizona Diamondbacks; Mike Bass (@MBassNBA) – NBA, Executive VP Communications; Derrick Mason (@DeeMason85) – 15-year NFL vet MODERATOR: Ric Bucher (@RicBucher) – Radio Host Sirius/XM Radio – Bleacher Report NBA writer – NBA on TNT sideline reporter

3:50PM - 4:00PM | Closing Remarks

Sports PR Summit Founder & CEO Brian Berger

4:00PM - 5:30PM | Networking Cocktail Reception presented by Sports Illustrated

Post-event networking cocktail reception at the TIME & LIFE outdoor deck

  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Personal Brand Management, PMK*BNC
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press
  • "The Sports PR Summit was one of the best-run seminars I've attended. Brian Berger was able to create a timeline that delivered exceptional speakers and content in a powerful one-day session - a feat some organizations struggle to cover in a 3-4 day convention! It was a dynamic group of professional attendees who were able to listen and learn from many of the best in the business."

    Gina Lehe, Sr. Dir. Communications & Brand Management, College Football Playoff
  • "The Sports PR Summit provided an opportunity to learn from some of the sharpest minds in sports public relations. The panels brought together some of the most prominent names in sports journalism and offered a unique look at how they make decisions and interact with sports communicators. The conference focused on forward-thinking topics that will benefit all of us."

    Dan Courtemanche, Executive Vice President Communications, MLS

Past Panelists and Speakers

Past Panelists and Speakers

Stay Connected

#sportsprsummit

Social content brought to you by postano-logo-outline-white

  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Personal Brand Management, PMK*BNC
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press
  • "The Sports PR Summit was one of the best-run seminars I've attended. Brian Berger was able to create a timeline that delivered exceptional speakers and content in a powerful one-day session - a feat some organizations struggle to cover in a 3-4 day convention! It was a dynamic group of professional attendees who were able to listen and learn from many of the best in the business."

    Gina Lehe, Sr. Dir. Communications & Brand Management, College Football Playoff
  • "The Sports PR Summit provided an opportunity to learn from some of the sharpest minds in sports public relations. The panels brought together some of the most prominent names in sports journalism and offered a unique look at how they make decisions and interact with sports communicators. The conference focused on forward-thinking topics that will benefit all of us."

    Dan Courtemanche, Executive Vice President Communications, MLS

Previous Events

Ric Bucher and Brian Berger of Everything is on the Record - producers of the Sports PR Summit

Ric Bucher and Brian Berger of Everything is on the Record – producers of the Sports PR Summit

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Bill Hofheimer/ESPN and Amy Yakola/ACC

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Erik Christianson/NCAA and Gina Lehe/College Football Playoff

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Doug Eldridge/DLE Agency and Rebeca Feferman of SXSW Sports

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Jamie Deans/Maple Leaf Sports & Entertainment, Sean Dennison/MLS, Michele Dion/Canada Soccer

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Mario Prosperino/AP and Joe Favorito/Sports & Entertainment PR consultant

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Marist College Center for Sports Communication students and Center Director Keith Strudler

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Erik Christianson/NCAA and Bill Hofheimer/ESPN

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(L-R) Bill Sanders/PMK*BNC (moderator), Michael Ehrlich/adidas, Dave Mingey/GlideSlope, Kristi Roehm/Senior PR consultant, David Schwab/Octagon First Call

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(L-R) Jeremy Schaap/ESPN, Brian Berger/Founder, Sports PR Summit, Ric Bucher/Bleacher Report

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Ric Bucher/Bleacher Report and Jeremy Schaap/ESPN

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(L-R) Josh Rawitch/Arizona Diamondbacks, Erik Christianson/NCAA, Jamey Horan/NHL, Dan Courtemanche/MLS, Joe Favorito/Sports & Entertainment PR consultant (moderator)

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Brian Berger/Sports Business Radio and Jon Wertheim/Sports Illustrated

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MLB Fan Cave, home of the Sports PR Summit

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MLB Fan Cave Cavemonster TV screens

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(L-R) Justin Garrity/Postano (moderator), Bill Hofheimer/ESPN, Sam Silverstein/Pac-12 Networks, Lauren Teague/PGA Tour, Sean Doherty/NASCAR

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(L-R) Ric Bucher/Bleacher Report (moderator), Mary Byrne/USA Today, Mike Bass/NBA, LZ Granderson, ESPN/CNN, Matt Bourne/MLB

 

Photography by  ki-mini

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2013 2014

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Steering Committee

Steering Committee

  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Personal Brand Management, PMK*BNC
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press
  • "The Sports PR Summit was one of the best-run seminars I've attended. Brian Berger was able to create a timeline that delivered exceptional speakers and content in a powerful one-day session - a feat some organizations struggle to cover in a 3-4 day convention! It was a dynamic group of professional attendees who were able to listen and learn from many of the best in the business."

    Gina Lehe, Sr. Dir. Communications & Brand Management, College Football Playoff
  • "The Sports PR Summit provided an opportunity to learn from some of the sharpest minds in sports public relations. The panels brought together some of the most prominent names in sports journalism and offered a unique look at how they make decisions and interact with sports communicators. The conference focused on forward-thinking topics that will benefit all of us."

    Dan Courtemanche, Executive Vice President Communications, MLS

Get in Touch

2015 Sports PR Summit Sponsors

Watson Creative