Sports PR Summit

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The Sports PR Summit is an annual invite-only event that takes place each May in New York City and brings together senior PR executives from the pro and collegiate sports ranks as well as from top sports corporations for panel discussions and valuable networking opportunities. Prominent media members and athletes share candid insights about the best ways for PR executives to work most effectively with them. Fellow PR executives also share best practices. The 2016 Sports PR Summit took place on Tuesday, May 17th at The Players’ Tribune headquarters. The 2016 Sports PR Summit Social Media Workshop will take place on Wednesday, July 20 at Twitter Headquarters in San Francisco. For more information on our San Francisco event, visit here.

"NASCAR was pleased to participate with our colleagues and friends in other sports at the annual PR Summit, highlighted this year by our great hosts, the Players' Tribune led by Jaymee Messler. It proved to be both an educational and entertaining day, and we're glad that NASCAR legend Jeff Gordon was able to join us as he transitions this year from his Chevrolet to the FOX broadcast booth. We hope the PR Summit continues to expand its impact on our chosen profession and those who seek to pursue opportunities in communications."

David Higdon

NASCAR/VP Integrated Marketing Communications

“I attended my first Sports PR Summit in 2016 and found the conversations and panels to be extremely insightful. Getting to hear from such a wide variety of communications professionals in the sports industry and what they consider to be their best practices is very beneficial as you continue to internally analyze what you can do better for your organization. I look forward to attending this event in the future and would highly recommend it to anyone seeking to learn more about the intricacies of public relations in sports.”

Tad Dickman

Jacksonville Jaguars/Sr. Manager, PR

"In a relatively short period of time, Brian Berger and his team have established the Sports PR Summit as an essential event for sports pr personnel. The tremendous speaker list and panel topics are only matched by the multitude of networking opportunities. It's impossible to leave this event without being a little bit better at your job."

Ben Cafardo

ESPN/Director, Communications

“The annual Sports PR Summit provides a terrific opportunity and experience for executives in the communications and public relations field. The thought provoking topics and speakers, coupled with the diverse set of experts in attendance from both the collegiate and professional ranks, is invaluable.”

Amy Yakola

ACC/Sr. Associate Commissioner, Chief of External Communications

“The Sports PR Summit was a great opportunity to learn many different aspects and ideas. It gave me the chance to connect with former colleagues as well as get to know new PR specialists in a relaxed setting. The panels were informative and useful, and the overall experience provided great insight to all aspects what PR professionals deal and associate with on a daily basis.”

Burt Lauten

Pittsburgh Steelers/Communications & PR

“The Sports PR Summit is top-notch in every regard. If you’re looking for great insight and innovative ideas from our industry’s finest, as well as a day full of relevant discussion topics in an interactive environment, attending the Sports PR Summit is a must. The event came highly recommended to me, and I now have it at the top of my list when discussing similar opportunities with other communications professionals.”

Casey Taggatz

Director of Public Relations, Phoenix Suns

“The Sports PR Summit has become a conference that I genuinely look forward to each year, not just for the networking opportunities it provides but the interesting panels and valuable information about our discipline. There’s really nothing else like it in the country and I’ve found myself coming home every year with several new ideas that to implement. I’ve recommended the Summit to several fellow Communications professionals in the industry and they’ve come away with the same impression.”

Josh Rawitch

Senior VP Communications, Arizona Diamondbacks

“The Sports PR Summit is a great event because it attracts top players from throughout the industry – from agencies, networks, leagues, teams, conferences and more. It’s a perfect opportunity to share ideas and connect with some of the best in the business.”

Bill Hofheimer

Senior Director Communications, ESPN

“The 2015 Sports PR Summit provided access to some of the best professionals in our business. The discussion topics and the panelists assembled were first rated and provided great insight to everyday, real-life situations we may encounter in our jobs. For anyone in the PR/Communications field seeking professional growth, this is a must attend…I found it to be a remarkable learning experience and came away with knowledge that will be beneficial to me and my organization going forward.”

Cletus Lewis

Director of Public Relations, Detroit Pistons

“There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process.”

Bill Sanders

Senior VP, Excel Sports Management

Events

Sports PR Summit Agenda

9:00AM- 9:10AM | WELCOME AND OPENING REMARKS

Sports PR Summit Founder & CEO Brian Berger – Welcome from The Players’ Tribune

9:10AM - 10:00AM | OPENING FEATURED CONVERSATION - "PR FROM THE OWNER’S PERSPECTIVE"

Featured conversation with Stephen M. Ross – Related Companies Chairman, majority owner of the NFL’s Miami Dolphins (@MiamiDolphins) and Founder of RISE (@RISEtoWin). Interview conducted by Sports Business Radio host and Sports PR Summit Founder Brian Berger (@SBRadio). Also scheduled to join the conversation: Gary Bettman (@NHL), Commissioner, NHL; Ndidi Massay (@RisetoWin), Executive Director, RISE; Kenneth Shropshire (@KenShropshire), Professor & Director, Wharton Sports Business Initiative

10:00AM - 10:10AM | COFFEE BREAK

10:10AM - 11:00AM | WOMEN IN SPORTS PANEL DISCUSSION

Moderator: Gina Lehe (@Gina_Lehe) Sr. Director of Communications and Brand Management – College Football Playoff – Panelists: Mary Scott, President, Sports & Brand Experience – United Entertainment Group (@UnitedEntGroup); Kraig Kann (@KraigKann), CCO – LPGA; Bonnie Bernstein (@BonnieBernstein), VP, Content & Brand Development and host – Campus Insiders; Lisa Leslie (@LisaLeslie), WNBA Champion, Olympic Gold Medalist

11:00AM - 11:50AM | LEVERAGING THE STAGE OF AN OLYMPIC GAMES PANEL DISCUSSION

Moderator: Dave Mingey (@DaveMingey), Co-Founder, Glideslope – Panelists: Joey Cheek (@JoeyCheek), 2006 Olympic Gold Medalist speed skater; Jill Geer (@JillGeer), Chief Public Affairs Officer, U.S.A. Track & Field; Kate Johnson (@KateIJohnson), Director of Olympic Marketing, VISA and 2004 Olympic Silver Medalist; Ossian Shine (@OssianShine), Global Editor, Sports, Reuters; Ty Votaw (@PGATour), EVP & CMO PGA Tour & VP International Golf Federation.

11:50AM - 12:00PM | REMARKS FROM CISION - LUNCH SPONSOR

12:00PM - 1:00PM | NETWORKING LUNCH PRESENTED BY CISION AT THE PLAYERS’ TRIBUNE

Networking Lunch presented by Cision at The Players’ Tribune

1:00PM - 1:10PM | AFTERNOON SESSION OPENING REMARKS

Sports PR Summit Founder & CEO Brian Berger

1:10PM - 2:00PM | THE PLAYERS’ TRIBUNE ROUNDTABLE DISCUSSION

Featuring: The Players’ Tribune President Jaymee Messler (@JMessler), The Players’ Editorial Director Gary Hoenig; Isaiah Thomas (@Isaiah_Thomas), Boston Celtics All-Star; Larry Sanders (@LarrySanders), former NBA player; and John Scott, 2016 NHL All-Star Game MVP.

2:00PM - 2:10PM | BEVERAGE & SNACK BREAK

2:10PM - 3:00PM | FEATURED CONVERSATION: "PR FROM THE ELITE ATHLETE’S PERSPECTIVE"

Featured one-on-one conversation with Jeff Gordon (@JeffGordonWeb): Four-time NASCAR Cup Series Champion and NASCAR on FOX analyst. Interview conducted by Ric Bucher (@RicBucher), of Bleacher Report & SiriusXM Radio.

3:00PM - 3:50PM | U.S. MAJOR PRO SPORTS LEAGUES ROUNDTABLE

Moderator: Kristi Roehm (@8degreespr) – Founder, 8 Degrees PR – Panelists: Brian McCarthy (@NFLPRguy) – NFL VP of Communications; Mike Bass (@MBassNBA) – NBA SVP Communications; Matt Bourne (@MLBPR) – MLB VP Communications; Dan Courtemanche (@courtemancheMLS) – MLS Executive VP Communications; David Higdon (@HigNASCAR) – NASCAR VP Integrated Marketing Communications; Schuyler Baehman – NHL Director of Communications

3:50PM - 4:00PM | CLOSING REMARKS

Sports PR Summit Founder & CEO Brian Berger

4:00PM - 5:30PM | NETWORKING COCKTAIL RECEPTION PRESENTED BY REUTERS AT THE PLAYERS’ TRIBUNE

Post-event networking cocktail reception presented by Reuters at The Players’ Tribune

"NASCAR was pleased to participate with our colleagues and friends in other sports at the annual PR Summit, highlighted this year by our great hosts, the Players' Tribune led by Jaymee Messler. It proved to be both an educational and entertaining day, and we're glad that NASCAR legend Jeff Gordon was able to join us as he transitions this year from his Chevrolet to the FOX broadcast booth. We hope the PR Summit continues to expand its impact on our chosen profession and those who seek to pursue opportunities in communications."

David Higdon

NASCAR/VP Integrated Marketing Communications

“I attended my first Sports PR Summit in 2016 and found the conversations and panels to be extremely insightful. Getting to hear from such a wide variety of communications professionals in the sports industry and what they consider to be their best practices is very beneficial as you continue to internally analyze what you can do better for your organization. I look forward to attending this event in the future and would highly recommend it to anyone seeking to learn more about the intricacies of public relations in sports.”

Tad Dickman

Jacksonville Jaguars/Sr. Manager, PR

"In a relatively short period of time, Brian Berger and his team have established the Sports PR Summit as an essential event for sports pr personnel. The tremendous speaker list and panel topics are only matched by the multitude of networking opportunities. It's impossible to leave this event without being a little bit better at your job."

Ben Cafardo

ESPN/Director, Communications

“The annual Sports PR Summit provides a terrific opportunity and experience for executives in the communications and public relations field. The thought provoking topics and speakers, coupled with the diverse set of experts in attendance from both the collegiate and professional ranks, is invaluable.”

Amy Yakola

ACC/Sr. Associate Commissioner, Chief of External Communications

“The Sports PR Summit was a great opportunity to learn many different aspects and ideas. It gave me the chance to connect with former colleagues as well as get to know new PR specialists in a relaxed setting. The panels were informative and useful, and the overall experience provided great insight to all aspects what PR professionals deal and associate with on a daily basis.”

Burt Lauten

Pittsburgh Steelers/Communications & PR

“The Sports PR Summit is top-notch in every regard. If you’re looking for great insight and innovative ideas from our industry’s finest, as well as a day full of relevant discussion topics in an interactive environment, attending the Sports PR Summit is a must. The event came highly recommended to me, and I now have it at the top of my list when discussing similar opportunities with other communications professionals.”

Casey Taggatz

Director of Public Relations, Phoenix Suns

“The Sports PR Summit has become a conference that I genuinely look forward to each year, not just for the networking opportunities it provides but the interesting panels and valuable information about our discipline. There’s really nothing else like it in the country and I’ve found myself coming home every year with several new ideas that to implement. I’ve recommended the Summit to several fellow Communications professionals in the industry and they’ve come away with the same impression.”

Josh Rawitch

Senior VP Communications, Arizona Diamondbacks

“The Sports PR Summit is a great event because it attracts top players from throughout the industry – from agencies, networks, leagues, teams, conferences and more. It’s a perfect opportunity to share ideas and connect with some of the best in the business.”

Bill Hofheimer

Senior Director Communications, ESPN

“The 2015 Sports PR Summit provided access to some of the best professionals in our business. The discussion topics and the panelists assembled were first rated and provided great insight to everyday, real-life situations we may encounter in our jobs. For anyone in the PR/Communications field seeking professional growth, this is a must attend…I found it to be a remarkable learning experience and came away with knowledge that will be beneficial to me and my organization going forward.”

Cletus Lewis

Director of Public Relations, Detroit Pistons

“There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process.”

Bill Sanders

Senior VP, Excel Sports Management

Past Panelists and Speakers

Mike Bass

Mike Bass

Executive VP Communications, NBA

Matt Bourne

Matt Bourne

VP OF BUSINESS PR, MLB

Ric Bucher

Ric Bucher

NATIONAL NBA REPORTER, BLEACHER REPORT

Erik Christianson

Erik Christianson

MANAGING DIRECTOR OF EXTERNAL AFFAIRS, NCAA

Dan Courtemanche

Dan Courtemanche

EXECUTIVE VP OF COMMUNICATIONS, MLS

Michael Ehrlich

Michael Ehrlich

SENIOR MANAGER, PR, ADIDAS

LZ Granderson

LZ Granderson

COLUMNIST AND TV CONTRIBUTOR, ESPN & CNN

Bill Hofheimer

Bill Hofheimer

SENIOR DIRECTOR OF PR, ESPN

Jamey Horan

Jamey Horan

GROUP VP OF COMMUNICATIONS, NHL

Dave Mingey

Dave Mingey

CO-FOUNDER AND PRESIDENT, GLIDESLOPE

Josh Rawitch

Josh Rawitch

SR. VICE PRESIDENT, COMMUNICATIONS, ARIZONA DIAMONDBACKS

Mary Byrne

Mary Byrne

ESPN

Brian Berger

Brian Berger

HOST, SPORTS BUSINESS RADIO

Jeremy Schaap

Jeremy Schaap

REPORTER, ESPN

David Schwab

David Schwab

FIRST CALL MANAGING DIRECTOR, OCTAGON

Sam Silverstein

Sam Silverstein

HEAD OF DIGITAL CONTENT, PAC-12 NETWORKS

Sean Doherty

Sean Doherty

DIRECTOR, DIGITAL AND SOCIAL MEDIA ENGAGEMENT, NASCAR

Lauren Teague

Lauren Teague

SOCIAL MEDIA, PGA TOUR

Jon Wertheim

Jon Wertheim

EXECUTIVE EDITOR & SENIOR WRITER, SPORTS ILLUSTRATED

Bill Sanders

Bill Sanders

SR. VP, EXCEL SPORTS

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"NASCAR was pleased to participate with our colleagues and friends in other sports at the annual PR Summit, highlighted this year by our great hosts, the Players' Tribune led by Jaymee Messler. It proved to be both an educational and entertaining day, and we're glad that NASCAR legend Jeff Gordon was able to join us as he transitions this year from his Chevrolet to the FOX broadcast booth. We hope the PR Summit continues to expand its impact on our chosen profession and those who seek to pursue opportunities in communications."

David Higdon

NASCAR/VP Integrated Marketing Communications

“I attended my first Sports PR Summit in 2016 and found the conversations and panels to be extremely insightful. Getting to hear from such a wide variety of communications professionals in the sports industry and what they consider to be their best practices is very beneficial as you continue to internally analyze what you can do better for your organization. I look forward to attending this event in the future and would highly recommend it to anyone seeking to learn more about the intricacies of public relations in sports.”

Tad Dickman

Jacksonville Jaguars/Sr. Manager, PR

"In a relatively short period of time, Brian Berger and his team have established the Sports PR Summit as an essential event for sports pr personnel. The tremendous speaker list and panel topics are only matched by the multitude of networking opportunities. It's impossible to leave this event without being a little bit better at your job."

Ben Cafardo

ESPN/Director, Communications

“The annual Sports PR Summit provides a terrific opportunity and experience for executives in the communications and public relations field. The thought provoking topics and speakers, coupled with the diverse set of experts in attendance from both the collegiate and professional ranks, is invaluable.”

Amy Yakola

ACC/Sr. Associate Commissioner, Chief of External Communications

“The Sports PR Summit was a great opportunity to learn many different aspects and ideas. It gave me the chance to connect with former colleagues as well as get to know new PR specialists in a relaxed setting. The panels were informative and useful, and the overall experience provided great insight to all aspects what PR professionals deal and associate with on a daily basis.”

Burt Lauten

Pittsburgh Steelers/Communications & PR

“The Sports PR Summit is top-notch in every regard. If you’re looking for great insight and innovative ideas from our industry’s finest, as well as a day full of relevant discussion topics in an interactive environment, attending the Sports PR Summit is a must. The event came highly recommended to me, and I now have it at the top of my list when discussing similar opportunities with other communications professionals.”

Casey Taggatz

Director of Public Relations, Phoenix Suns

“The Sports PR Summit has become a conference that I genuinely look forward to each year, not just for the networking opportunities it provides but the interesting panels and valuable information about our discipline. There’s really nothing else like it in the country and I’ve found myself coming home every year with several new ideas that to implement. I’ve recommended the Summit to several fellow Communications professionals in the industry and they’ve come away with the same impression.”

Josh Rawitch

Senior VP Communications, Arizona Diamondbacks

“The Sports PR Summit is a great event because it attracts top players from throughout the industry – from agencies, networks, leagues, teams, conferences and more. It’s a perfect opportunity to share ideas and connect with some of the best in the business.”

Bill Hofheimer

Senior Director Communications, ESPN

“The 2015 Sports PR Summit provided access to some of the best professionals in our business. The discussion topics and the panelists assembled were first rated and provided great insight to everyday, real-life situations we may encounter in our jobs. For anyone in the PR/Communications field seeking professional growth, this is a must attend…I found it to be a remarkable learning experience and came away with knowledge that will be beneficial to me and my organization going forward.”

Cletus Lewis

Director of Public Relations, Detroit Pistons

“There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process.”

Bill Sanders

Senior VP, Excel Sports Management

Countdown to Sports PR Summit

The countdown has already ended!

Steering Committee

Brian Berger

Brian Berger

Founder & CEO of the Sports PR Summit | Co-Founder, Everything Is On The Record

Ric Bucher

Ric Bucher

Veteran Broadcaster, Writer & Author | Partner, Everything Is On The Record

Matt Bourne

Matt Bourne

MLB VP of Business PR

Christine Brennan

Christine Brennan

Author, Columnist & Broadcaster with USA Today/NPR/ABC News

Erik Christianson

Erik Christianson

NCAA Managing Director of External Affairs

Dan Courtemanche

Dan Courtemanche

MLS Executive VP Communications

Joe Favorito

Joe Favorito

Sr. Strategic Communications Consultant

Mike Golub

Mike Golub

President of Business Operations, Portland Timbers

John Lashway

John Lashway

President, Lashway Communications

Kristi Roehm

Kristi Roehm

Founder/CEO 8 Degrees PR

Bill Sanders

Bill Sanders

Sr. VP, Excel Sports Management

Lauren Teague

Lauren Teague

Digital Consultant

Keith Strudler

Keith Strudler

Director of the Marist College Center for Sports Communication

Gina Lehe

Gina Lehe

Senior Director of Communications and Brand Management, College Football Playoff

Jon Schwartz

Jon Schwartz

Managing Director, NASCAR

"NASCAR was pleased to participate with our colleagues and friends in other sports at the annual PR Summit, highlighted this year by our great hosts, the Players' Tribune led by Jaymee Messler. It proved to be both an educational and entertaining day, and we're glad that NASCAR legend Jeff Gordon was able to join us as he transitions this year from his Chevrolet to the FOX broadcast booth. We hope the PR Summit continues to expand its impact on our chosen profession and those who seek to pursue opportunities in communications."

David Higdon

NASCAR/VP Integrated Marketing Communications

“I attended my first Sports PR Summit in 2016 and found the conversations and panels to be extremely insightful. Getting to hear from such a wide variety of communications professionals in the sports industry and what they consider to be their best practices is very beneficial as you continue to internally analyze what you can do better for your organization. I look forward to attending this event in the future and would highly recommend it to anyone seeking to learn more about the intricacies of public relations in sports.”

Tad Dickman

Jacksonville Jaguars/Sr. Manager, PR

"In a relatively short period of time, Brian Berger and his team have established the Sports PR Summit as an essential event for sports pr personnel. The tremendous speaker list and panel topics are only matched by the multitude of networking opportunities. It's impossible to leave this event without being a little bit better at your job."

Ben Cafardo

ESPN/Director, Communications

“The annual Sports PR Summit provides a terrific opportunity and experience for executives in the communications and public relations field. The thought provoking topics and speakers, coupled with the diverse set of experts in attendance from both the collegiate and professional ranks, is invaluable.”

Amy Yakola

ACC/Sr. Associate Commissioner, Chief of External Communications

“The Sports PR Summit was a great opportunity to learn many different aspects and ideas. It gave me the chance to connect with former colleagues as well as get to know new PR specialists in a relaxed setting. The panels were informative and useful, and the overall experience provided great insight to all aspects what PR professionals deal and associate with on a daily basis.”

Burt Lauten

Pittsburgh Steelers/Communications & PR

“The Sports PR Summit is top-notch in every regard. If you’re looking for great insight and innovative ideas from our industry’s finest, as well as a day full of relevant discussion topics in an interactive environment, attending the Sports PR Summit is a must. The event came highly recommended to me, and I now have it at the top of my list when discussing similar opportunities with other communications professionals.”

Casey Taggatz

Director of Public Relations, Phoenix Suns

“The Sports PR Summit has become a conference that I genuinely look forward to each year, not just for the networking opportunities it provides but the interesting panels and valuable information about our discipline. There’s really nothing else like it in the country and I’ve found myself coming home every year with several new ideas that to implement. I’ve recommended the Summit to several fellow Communications professionals in the industry and they’ve come away with the same impression.”

Josh Rawitch

Senior VP Communications, Arizona Diamondbacks

“The Sports PR Summit is a great event because it attracts top players from throughout the industry – from agencies, networks, leagues, teams, conferences and more. It’s a perfect opportunity to share ideas and connect with some of the best in the business.”

Bill Hofheimer

Senior Director Communications, ESPN

“The 2015 Sports PR Summit provided access to some of the best professionals in our business. The discussion topics and the panelists assembled were first rated and provided great insight to everyday, real-life situations we may encounter in our jobs. For anyone in the PR/Communications field seeking professional growth, this is a must attend…I found it to be a remarkable learning experience and came away with knowledge that will be beneficial to me and my organization going forward.”

Cletus Lewis

Director of Public Relations, Detroit Pistons

“There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process.”

Bill Sanders

Senior VP, Excel Sports Management

Get In Touch

SPORTS PR SUMMIT SPONSORS

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