Sports PR Summit 2015

 

The Sports PR Summit is an annual invite-only event that takes place each May in New York City and brings together senior PR executives from the pro and collegiate sports ranks as well as from top sports corporations for panel discussions and valuable networking opportunities. Prominent media members and athletes share candid insights about the best ways for PR executives to work most effectively with them. Fellow PR executives also share best practices. Stay tuned for more details about our lineup of speakers and event date in May of 2015. To be considered for an invite for the 2015 Sports PR Summit, please get in touch with us here.

  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Personal Brand Management, PMK*BNC
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press
  • "The Sports PR Summit was one of the best-run seminars I've attended. Brian Berger was able to create a timeline that delivered exceptional speakers and content in a powerful one-day session - a feat some organizations struggle to cover in a 3-4 day convention! It was a dynamic group of professional attendees who were able to listen and learn from many of the best in the business."

    Gina Lehe, Sr. Dir. Communications & Brand Management, College Football Playoff
  • "The Sports PR Summit provided an opportunity to learn from some of the sharpest minds in sports public relations. The panels brought together some of the most prominent names in sports journalism and offered a unique look at how they make decisions and interact with sports communicators. The conference focused on forward-thinking topics that will benefit all of us."

    Dan Courtemanche, Executive Vice President Communications, MLS

Events

Sports PR Summit Agenda

9:00AM- 9:10AM | Welcome and Opening Remarks

Sports PR Summit Founder Brian Berger – Remarks from Postano (Presenting Sponsor)

9:10AM - 10:00AM | Panel Discussion #1

Panel TBA

10:00AM - 10:10AM | Coffee Break

10:10AM - 11:00AM | Featured Guest Conversation #1

Featured Guest TBA

11:00AM - 11:50AM | Panel Discussion #2

Panel TBA

11:50AM - 12:00PM | Remarks from Gorkana

Lunch Sponsor

12:00PM - 1:00PM | Networking Lunch

1:00PM - 1:10PM | Afternoon Session Opening Remarks

Sports PR Summit Founder Brian Berger

1:10PM - 2:00PM | Panel Discussion #3

Panel TBA

2:00PM - 2:10PM | Beverage & Snack Break

2:10PM - 3:00PM | Featured Guest Conversation #2

Featured Guest TBA

3:00PM - 3:50PM | Panel Discussion #4

Panel TBA

3:50PM - 4:00PM | Closing Remarks

4:00PM - 5:30PM | Networking Cocktail Reception

  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Personal Brand Management, PMK*BNC
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press
  • "The Sports PR Summit was one of the best-run seminars I've attended. Brian Berger was able to create a timeline that delivered exceptional speakers and content in a powerful one-day session - a feat some organizations struggle to cover in a 3-4 day convention! It was a dynamic group of professional attendees who were able to listen and learn from many of the best in the business."

    Gina Lehe, Sr. Dir. Communications & Brand Management, College Football Playoff
  • "The Sports PR Summit provided an opportunity to learn from some of the sharpest minds in sports public relations. The panels brought together some of the most prominent names in sports journalism and offered a unique look at how they make decisions and interact with sports communicators. The conference focused on forward-thinking topics that will benefit all of us."

    Dan Courtemanche, Executive Vice President Communications, MLS

Past Panelists and Speakers

Past Panelists and Speakers

Stay Connected

#sportsprsummit

Social content brought to you by postano-logo-outline-white

  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Personal Brand Management, PMK*BNC
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press
  • "The Sports PR Summit was one of the best-run seminars I've attended. Brian Berger was able to create a timeline that delivered exceptional speakers and content in a powerful one-day session - a feat some organizations struggle to cover in a 3-4 day convention! It was a dynamic group of professional attendees who were able to listen and learn from many of the best in the business."

    Gina Lehe, Sr. Dir. Communications & Brand Management, College Football Playoff
  • "The Sports PR Summit provided an opportunity to learn from some of the sharpest minds in sports public relations. The panels brought together some of the most prominent names in sports journalism and offered a unique look at how they make decisions and interact with sports communicators. The conference focused on forward-thinking topics that will benefit all of us."

    Dan Courtemanche, Executive Vice President Communications, MLS

Previous Events

Ric Bucher and Brian Berger of Everything is on the Record - producers of the Sports PR Summit

Ric Bucher and Brian Berger of Everything is on the Record – producers of the Sports PR Summit

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Bill Hofheimer/ESPN and Amy Yakola/ACC

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Erik Christianson/NCAA and Gina Lehe/College Football Playoff

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Doug Eldridge/DLE Agency and Rebeca Feferman of SXSW Sports

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Jamie Deans/Maple Leaf Sports & Entertainment, Sean Dennison/MLS, Michele Dion/Canada Soccer

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Mario Prosperino/AP and Joe Favorito/Sports & Entertainment PR consultant

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Marist College Center for Sports Communication students and Center Director Keith Strudler

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Erik Christianson/NCAA and Bill Hofheimer/ESPN

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(L-R) Bill Sanders/PMK*BNC (moderator), Michael Ehrlich/adidas, Dave Mingey/GlideSlope, Kristi Roehm/Senior PR consultant, David Schwab/Octagon First Call

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(L-R) Jeremy Schaap/ESPN, Brian Berger/Founder, Sports PR Summit, Ric Bucher/Bleacher Report

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Ric Bucher/Bleacher Report and Jeremy Schaap/ESPN

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(L-R) Josh Rawitch/Arizona Diamondbacks, Erik Christianson/NCAA, Jamey Horan/NHL, Dan Courtemanche/MLS, Joe Favorito/Sports & Entertainment PR consultant (moderator)

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Brian Berger/Sports Business Radio and Jon Wertheim/Sports Illustrated

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MLB Fan Cave, home of the Sports PR Summit

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MLB Fan Cave Cavemonster TV screens

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(L-R) Justin Garrity/Postano (moderator), Bill Hofheimer/ESPN, Sam Silverstein/Pac-12 Networks, Lauren Teague/PGA Tour, Sean Doherty/NASCAR

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(L-R) Ric Bucher/Bleacher Report (moderator), Mary Byrne/USA Today, Mike Bass/NBA, LZ Granderson, ESPN/CNN, Matt Bourne/MLB

 

Photography by  ki-mini

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2013 2014

Countdown to Sports PR Summit

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Steering Committee

Steering Committee

  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Personal Brand Management, PMK*BNC
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press
  • "The Sports PR Summit was one of the best-run seminars I've attended. Brian Berger was able to create a timeline that delivered exceptional speakers and content in a powerful one-day session - a feat some organizations struggle to cover in a 3-4 day convention! It was a dynamic group of professional attendees who were able to listen and learn from many of the best in the business."

    Gina Lehe, Sr. Dir. Communications & Brand Management, College Football Playoff
  • "The Sports PR Summit provided an opportunity to learn from some of the sharpest minds in sports public relations. The panels brought together some of the most prominent names in sports journalism and offered a unique look at how they make decisions and interact with sports communicators. The conference focused on forward-thinking topics that will benefit all of us."

    Dan Courtemanche, Executive Vice President Communications, MLS

Get in Touch

2015 Sports PR Summit Sponsors

Watson Creative