Sports PR Summit

 

 

The Sports PR Summit is an annual invite-only event that takes place each May in New York City and brings together senior PR executives from the pro and collegiate sports ranks as well as from top sports corporations for panel discussions and valuable networking opportunities. Prominent media members and athletes share candid insights about the best ways for PR executives to work most effectively with them. Fellow PR executives also share best practices. The 2016 Sports PR Summit will take place on Tuesday, May 17th at The Players’ Tribune headquarters. Stay tuned for more details regarding our 2016 event. To be considered for an invite for the Sports PR Summit, please get in touch with us here.

  • “The Sports PR Summit is top-notch in every regard. If you’re looking for great insight and innovative ideas from our industry’s finest, as well as a day full of relevant discussion topics in an interactive environment, attending the Sports PR Summit is a must. The event came highly recommended to me, and I now have it at the top of my list when discussing similar opportunities with other communications professionals.”

    Casey Taggatz Director of Public Relations, Phoenix Suns
  • “The Sports PR Summit has become a conference that I genuinely look forward to each year, not just for the networking opportunities it provides but the interesting panels and valuable information about our discipline. There’s really nothing else like it in the country and I’ve found myself coming home every year with several new ideas that to implement. I’ve recommended the Summit to several fellow Communications professionals in the industry and they’ve come away with the same impression.”

    Josh Rawitch SVP Communications, Arizona Diamondbacks
  • "The Sports PR Summit is a great event because it attracts top players from throughout the industry – from agencies, networks, leagues, teams, conferences and more. It’s a perfect opportunity to share ideas and connect with some of the best in the business."

    Bill Hofheimer Sr. Director Communications, ESPN
  • “The 2015 Sports PR Summit provided access to some of the best professionals in our business. The discussion topics and the panelists assembled were first rated and provided great insight to everyday, real-life situations we may encounter in our jobs. For anyone in the PR/Communications field seeking professional growth, this is a must attend…I found it to be a remarkable learning experience and came away with knowledge that will be beneficial to me and my organization going forward.”

    Cletus Lewis Director of PR, Detroit Pistons
  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Excel Sports Management
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press

Events

Sports PR Summit Agenda

9:00AM- 9:10AM | Welcome and Opening Remarks

Sports PR Summit Founder & CEO Brian Berger – Welcome from The Players’ Tribune

9:10AM - 10:00AM | Opening Featured Conversation - "PR From the Owner’s Perspective"

Stephen M. Ross – Related Companies Chairman, majority owner of the NFL’s Miami Dolphins and Founder of RISE.

10:00AM - 10:10AM | Coffee Break

10:10AM - 11:00AM | Women in Sports panel discussion

Moderator: Gina Lehe (@Gina_Lehe) Sr. Director of Communications and Brand Management – College Football Playoff – Panelists: Mary Scott, President, Sports & Brand Experience – United Entertainment Group (@UnitedEntGroup); Kraig Kann (@KraigKann), CCO – LPGA; Bonnie Bernstein (@BonnieBernstein), VP, Content & Brand Development and host – Campus Insiders

11:00AM - 11:50AM | Leveraging the Stage of an Olympic Games panel discussion

Moderator: Dave Mingey (@DaveMingey), Co-Founder, Glideslope – Panelists: Patrick Sandusky (@PatrickSandusky), Head of Communications, U.S. Olympic Committee; Kate Johnson (@KateIJohnson), Director of Olympic Marketing, VISA and 2004 Olympic Silver Medalist; Ossian Shine (@OssianShine), Global Editor, Sports, Reuters

11:50AM - 12:00PM | Remarks from Gorkana - Lunch Sponsor

12:00PM - 1:00PM | Networking Lunch presented by Gorkana at The Players’ Tribune

Networking Lunch presented by Gorkana at The Players’ Tribune

1:00PM - 1:10PM | Afternoon Session Opening Remarks

Sports PR Summit Founder & CEO Brian Berger

1:10PM - 2:00PM | The Players’ Tribune Roundtable Discussion

Featuring: The Players’ Tribune President Jaymee Messler (@JMessler) & The Players’ Editorial Director Gary Hoenig. Other panelists TBA

2:00PM - 2:10PM | Beverage & Snack Break

2:10PM - 3:00PM | Featured Conversation

Featured one-on-one conversation

3:00PM - 3:50PM | U.S. Major Pro Sports Leagues Roundtable

Moderator: Kristi Roehm (@8degreespr) – Founder, 8 Degrees PR – Panelists: Brian McCarthy (@NFLPRguy) – NFL VP of Communications; Mike Bass (@MBassNBA) – NBA SVP Communications; Matt Bourne (@MLBPR) – MLB VP Communications; Dan Courtemanche (@courtemancheMLS) – MLS Executive VP Communications; David Higdon (@HigNASCAR) – NASCAR VP Integrated Marketing Communications; Jamey Horan – NHL Group VP of Communications

3:50PM - 4:00PM | Closing Remarks

Sports PR Summit Founder & CEO Brian Berger

4:00PM - 5:30PM | Networking Cocktail Reception Presented by Reuters at The Players’ Tribune

Post-event networking cocktail reception presented by Reuters at The Players’ Tribune

  • “The Sports PR Summit is top-notch in every regard. If you’re looking for great insight and innovative ideas from our industry’s finest, as well as a day full of relevant discussion topics in an interactive environment, attending the Sports PR Summit is a must. The event came highly recommended to me, and I now have it at the top of my list when discussing similar opportunities with other communications professionals.”

    Casey Taggatz Director of Public Relations, Phoenix Suns
  • “The Sports PR Summit has become a conference that I genuinely look forward to each year, not just for the networking opportunities it provides but the interesting panels and valuable information about our discipline. There’s really nothing else like it in the country and I’ve found myself coming home every year with several new ideas that to implement. I’ve recommended the Summit to several fellow Communications professionals in the industry and they’ve come away with the same impression.”

    Josh Rawitch SVP Communications, Arizona Diamondbacks
  • "The Sports PR Summit is a great event because it attracts top players from throughout the industry – from agencies, networks, leagues, teams, conferences and more. It’s a perfect opportunity to share ideas and connect with some of the best in the business."

    Bill Hofheimer Sr. Director Communications, ESPN
  • “The 2015 Sports PR Summit provided access to some of the best professionals in our business. The discussion topics and the panelists assembled were first rated and provided great insight to everyday, real-life situations we may encounter in our jobs. For anyone in the PR/Communications field seeking professional growth, this is a must attend…I found it to be a remarkable learning experience and came away with knowledge that will be beneficial to me and my organization going forward.”

    Cletus Lewis Director of PR, Detroit Pistons
  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Excel Sports Management
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press

Past Panelists and Speakers

Past Panelists and Speakers

Stay Connected

#sportsprsummit

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  • “The Sports PR Summit is top-notch in every regard. If you’re looking for great insight and innovative ideas from our industry’s finest, as well as a day full of relevant discussion topics in an interactive environment, attending the Sports PR Summit is a must. The event came highly recommended to me, and I now have it at the top of my list when discussing similar opportunities with other communications professionals.”

    Casey Taggatz Director of Public Relations, Phoenix Suns
  • “The Sports PR Summit has become a conference that I genuinely look forward to each year, not just for the networking opportunities it provides but the interesting panels and valuable information about our discipline. There’s really nothing else like it in the country and I’ve found myself coming home every year with several new ideas that to implement. I’ve recommended the Summit to several fellow Communications professionals in the industry and they’ve come away with the same impression.”

    Josh Rawitch SVP Communications, Arizona Diamondbacks
  • "The Sports PR Summit is a great event because it attracts top players from throughout the industry – from agencies, networks, leagues, teams, conferences and more. It’s a perfect opportunity to share ideas and connect with some of the best in the business."

    Bill Hofheimer Sr. Director Communications, ESPN
  • “The 2015 Sports PR Summit provided access to some of the best professionals in our business. The discussion topics and the panelists assembled were first rated and provided great insight to everyday, real-life situations we may encounter in our jobs. For anyone in the PR/Communications field seeking professional growth, this is a must attend…I found it to be a remarkable learning experience and came away with knowledge that will be beneficial to me and my organization going forward.”

    Cletus Lewis Director of PR, Detroit Pistons
  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Excel Sports Management
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press

Previous Events

 2015 05 05 SPRS - Sports Illustrated 205-2 2015 05 05 SPRS - Sports Illustrated 250-2 2015 05 05 SPRS - Sports Illustrated 109 2015 05 05 SPRS - Edelman Jr Exec panel 144-2 2015 05 05 SPRS - Edelman Jr Exec panel 087-2 2015 05 05 SPRS - Edelman Jr Exec panel 013-3 2015 05 05 SPRS Sports Illustrated 002 2015 05 05 SPRS - Edelman Jr Exec panel 103-2 2015 05 05 SPRS Sports Illustrated 041 2015 05 05 SPRS - Edelman Jr Exec panel 074-2 2015 05 05 SPRS - Edelman Jr Exec panel 096-2(1) 2015 05 05 SPRS - Sports Illustrated 187 2015 05 05 SPRS - Edelman Jr Exec panel 091-2 2015 05 05 SPRS - Edelman Jr Exec panel 174 2015 05 05 SPRS - Sports Illustrated 015-2-2 2015 05 05 SPRS - Sports Illustrated 186 2015 05 05 SPRS - Sports Illustrated 074-2 2015 05 05 SPRS Sports Illustrated 059 2015 05 05 SPRS - Edelman Jr Exec panel 083-2 2015 05 05 SPRS Sports Illustrated 004 2015 05 05 SPRS Sports Illustrated 250-2

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Steering Committee

Steering Committee

  • “The Sports PR Summit is top-notch in every regard. If you’re looking for great insight and innovative ideas from our industry’s finest, as well as a day full of relevant discussion topics in an interactive environment, attending the Sports PR Summit is a must. The event came highly recommended to me, and I now have it at the top of my list when discussing similar opportunities with other communications professionals.”

    Casey Taggatz Director of Public Relations, Phoenix Suns
  • “The Sports PR Summit has become a conference that I genuinely look forward to each year, not just for the networking opportunities it provides but the interesting panels and valuable information about our discipline. There’s really nothing else like it in the country and I’ve found myself coming home every year with several new ideas that to implement. I’ve recommended the Summit to several fellow Communications professionals in the industry and they’ve come away with the same impression.”

    Josh Rawitch SVP Communications, Arizona Diamondbacks
  • "The Sports PR Summit is a great event because it attracts top players from throughout the industry – from agencies, networks, leagues, teams, conferences and more. It’s a perfect opportunity to share ideas and connect with some of the best in the business."

    Bill Hofheimer Sr. Director Communications, ESPN
  • “The 2015 Sports PR Summit provided access to some of the best professionals in our business. The discussion topics and the panelists assembled were first rated and provided great insight to everyday, real-life situations we may encounter in our jobs. For anyone in the PR/Communications field seeking professional growth, this is a must attend…I found it to be a remarkable learning experience and came away with knowledge that will be beneficial to me and my organization going forward.”

    Cletus Lewis Director of PR, Detroit Pistons
  • "There are countless sports business conferences each year and none of them do an ample job of highlighting the importance of PR in the sports business process. The Sports PR Summit finally gave sports PR the attention it deserves in the scheme of the sports marketing process."

    Bill Sanders, Senior Vice President, Excel Sports Management
  • "The Sports PR Summit was a treasure trove of information for sports PR people. The media panel gave unique insights into how media view, work with and perceive PR representatives, which should alter some of the aspects of how sports PR work with them."

    Matt Bourne, Vice President of PR, MLB
  • "I applaud Brian's vision for the summit. As we all increasingly rely on technology to communicate, the ability to connect in person with industry leaders, share best practices and new ideas and drive greater understanding between media and PR reps was invaluable."

    Erik Christianson, Managing Director of External Affairs, NCAA
  • "I had the pleasure of attending the Sports PR Summit at the MLB Fan Cave. Brian Berger and his staff put together a group of moderators and panelists with the pulse of PR at the league and team level, in addition to garnering interesting perspectives from former athletes. As a fan and a sports business executive, this event was long overdue for our industry. A valuable networking experience, I am certainly looking forward to the next one!"

    Mario Prosperino, Business Development Manager, Associated Press

Get in Touch

Sports PR Summit Sponsors

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