Sports PR Summit

The Sports PR Summit is an invite-only event that brings together senior PR executives from the pro and collegiate sports ranks as well as from top sports corporations for panel discussions and valuable networking opportunities. Prominent media members and athletes share candid insights about the best ways for PR executives to work most effectively with them. Fellow PR executives also share best practices.

The 2017 Sports PR Summit took place on Tuesday, May 23, 2017 at The Players’ Tribune headquarters in New York City.

Events

Sports PR Summit Agenda

9:00AM- 9:10AM | WELCOME AND OPENING REMARKS

Sports PR Summit Founder & CEO Brian Berger – Welcome from The Players’ Tribune President Jaymee Messler

9:10AM - 10:00AM |

Inside the Modern Newsroom - Moderator: Jon Schwartz (@JonSchwartz1), NASCAR Communications - Panelists: Mary Byrne (@ByMaryByrne), ESPN.com, Sr. Deputy Editor; Gary Hoenig (@playerstribune), The Players' Tribune, Editorial Director; Brian Cohen (@BrianFootballAM), NFL Network, Producer "Good Morning Football"; Richard Deitsch (@RichardDeitsch), Sports Illustrated, reporter/podcaster.

10:00AM - 10:10AM | COFFEE BREAK

10:10AM - 11:00AM | FEATURED CONVERSATION

Featured Conversation - Oliver Luck - NCAA Executive VP of Regulatory Affairs and Strategic Partnerships - Conversation conducted by Bonnie Bernstein (@BonnieBernstein), Founder, Walk Swiftly Productions. Campus Insiders. ESPN/CBS veteran

11:00AM - 11:50AM |

Featured Conversation - Adam Silver - NBA Commissioner - Conversation conducted by Brian Berger (@SBRadio), Founder, Sports PR Summit & Host, Sports Business Radio

11:50AM - 12:00PM | REMARKS FROM - LUNCH SPONSOR

12:00PM - 1:00PM | NETWORKING LUNCH AT THE PLAYERS’ TRIBUNE

Networking Lunch at The Players’ Tribune - Presented by Sports Business Radio (@SBRadio) and the BJ and Bucher (@BJandBucher) podcasts.

1:00PM - 1:10PM | AFTERNOON SESSION OPENING REMARKS

Sports PR Summit Founder & CEO Brian Berger

1:10PM - 2:00PM | THE PLAYERS’ TRIBUNE ROUNDTABLE DISCUSSION

The Players’ Tribune (@PlayersTribune) Exclusive Roundtable discussion: Moderator: Jay Williams (@RealJayWilliams) Panelists: Etan Thomas (@EtanThomas36) Ibtihaj Muhammad (@IbtihajMuhammad) and DeMarcus Ware (@DeMarcusWare)

2:00PM - 2:10PM | BEVERAGE & SNACK BREAK

2:10PM - 3:00PM | FEATURED CONVERSATION

Featured Conversation - Tom Rinaldi, ESPN Features Reporter - Conversation conducted by Ric Bucher (@RicBucher), Bleacher Report + SiriusXM Radio

3:00PM - 3:50PM |

Athletes Taking a Stand on Social & Political Issues & Working with PR - Moderator: Joe Favorito (@JoeFav), Sports PR expert & author - Panelists: Anquan Boldin (@AnquanBoldin), Detroit Lions/NFL; Malcolm Jenkins (@MalcolmJenkins), Philadelphia Eagles/NFL; Kara Lynn Joyce (@karalynnjoyce), 3-Time Olympic Swimmer & 18-Time NCAA champion; Burt Lauten (@SteelersPRBurt), Director of Communications, Pittsburgh Steelers

3:50PM - 4:00PM | CLOSING REMARKS

Sports PR Summit Founder & CEO Brian Berger & Sports PR Summit Partner Lauren Teague

4:00PM - 5:30PM | NETWORKING COCKTAIL RECEPTION AT THE PLAYERS’ TRIBUNE

Post-event networking cocktail reception at The Players' Tribune

Past Panelists and Speakers

Adam Silver

Adam Silver

NBA Commissioner

Stephen M. Ross

Stephen M. Ross

Miami Dolphins, Owner

Jeff Gordon

Jeff Gordon

FOUR-TIME NASCAR CUP SERIES CHAMPION & NASCAR ON FOX COMMENTATOR

Gary Bettman

Gary Bettman

NHL Commissioner

Isaiah Thomas

Isaiah Thomas

Boston Celtics

DeMarcus Ware

DeMarcus Ware

NFL

Anquan Boldin

Anquan Boldin

NFL

Lisa Leslie

Lisa Leslie

WNBA MVP & Olympic Gold Medalist

Jay Williams

Jay Williams

ESPN - The Players' Tribune - NBA

Oliver Luck

Oliver Luck

NCAA Executive VP of Regulatory Affairs and Strategic Partnerships

Tom Rinaldi

Tom Rinaldi

ESPN

Jeremy Schaap

Jeremy Schaap

ESPN

Jon Wertheim

Jon Wertheim

Sports Illustrated Executive Editor & Sr. Writer

Mike Bass

Mike Bass

NBA, EVP Communications

Brian McCarthy

Brian McCarthy

NFL, VP Communications

LZ Granderson

LZ Granderson

ESPN & ABC

Tiki Barber

Tiki Barber

Former NFL star/Thuzio Co-Founder

Etan Thomas

Etan Thomas

NBA

Bonnie Bernstein

Bonnie Bernstein

VP, Content & Brand Development/ On-Air Host, Campus Insiders

Derrick Hall

Derrick Hall

Arizona Diamondbacks, President & CEO

Sports PR Summit Sponsors